Worldwide
Marketing of New PURRFECT Brand of Puzzles and Games
to be Led by Famed Gruber
The
all-new Purrfect Games & Puzzles brand will hit
the market this month beginning with the availability
of arguably the world’s finest quality puzzles
featuring some of the most elegant international artwork,
religious architecture photography and Irish Celtic
images.
Murray
Heasman, president of the company, today announced
that the worldwide marketing for the Purrfect brand
will be led by Fritz Gruber, who has joined the company
as International Marketing and Public Relations Director.
Gruber
arrives at Purrfect Games & Puzzles from his most
recent assignment under his consultancy business where
he worked with the German game publisher, Kosmos, and
TM-Spiele. The veteran marketer, Gruber is regarded
as one of Europe’s most successful toys and games
experts. He is well known for having created the Goldsieber
games brand when in 1994 he took the brand into a joint
venture with Simba Toys and TM Spiele. In the three
years that Gruber worked with the company, three different
games landed on the prestigious German Game of the
Year shortlist and another earned The 1997 Game of
the Year Award. As a shareholder and operative member
with TM Spiele, Gruber ran the product development
and marketing that helped more than 12 Kosmos games
reach the German Game of the Year shortlist and The
2008 Game of the Year Award, among many other international
awards.
Gruber
and Heasman are longtime friends. “I first met
Murray at Essen Spiel in 1994 and have followed his
new concepts and the establishment of his Tailten Games
& Puzzles company over the years. I have always admired
the innovation
and creativity of the products and I am looking forward
to working closely with Murray to introduce consumers
to valuable, interesting entertainment from a truly
exceptional assortment of Purrfect Puzzles and Purrfect
Games”.
“We
are extremely proud to have Fritz on board. His experience
and knowledge of the European toy, game and puzzle
market will allow us to capture a share of the business
and expand our distribution worldwide. He will be instrumental
in the establishment of the Purrfect brand”.
Gruber
explained, “For Purrfect, we will be initially
concentrating on the emergence of the Purrfect Puzzles
for positioning as one of the world’s leading
puzzle product brands. Purrfect Puzzles will be made
in The Netherlands to the highest quality, glare-free,
thicker and more durable, smooth-edged, well-fitting
and varied pieces. We use an environmental compact
box, which means that we will cut the amount of oil
consumed
in
shipping by more than half, compared to other companies.”
The
Purrfect Puzzles (initial sets are 1000-piece premium
puzzles) extolling dynamic designs through exclusive
agreements. The first production
units, which will be available in May, will include
some of the influence of the company’s corporate
headquarters location in West Cork, Ireland, by utilizing
images from Rachel Arbuckle, a Celtic artist and one
of Ireland’s most recognized image artists.
In
addition, Purrfect Puzzles will also feature the work
of world-famous architectural photographer, Achim Bednorz,
and, in cooperation with the world famous British Tate
Gallery, a series of Pre-Raphaelite paintings. The
first Purrfect Puzzles featuring Bednorz’ work
will be from his religious landmark shots of La Sainte-Chapelle
in Paris, The Papal Basilica of St. Francis of Assisi
in San Francisco, and the Lincoln Cathedral in England,
while the selection of paintings from the Tate Gallery
include The Lady of Shallott by John William Watehouse
and Ophelia by Sir John Everett Millais.
“The
assortment of hand-picked elegant images will aid our
infusion of several product selections available in
every market worldwide, and particularly throughout
Europe and North America,” Gruber said.
As
for the new Purrfect logo, Heasman said, “It
makes a strong, memorable impact. The home-loving cat
stands for domestic happiness, tenderness, warmth,
self-determination, old culture and playfulness, and
the yellow circle around the cat reminds of the comfort
of a warm rising sun. It embodies all of the emotional
experiences that can a great puzzle or game can bring
to people”.
With
assistance from the West Cork Enterprise Board.
info@PurrfectPuzzles.com
© Tailten
Games & Puzzles Ltd. 2010. All Rights reserved. Designs Registered & Trade
Marks. Purrfect Puzzles and Purrfect Games & Puzzles are trading names of Tailten
Games & Puzzles Ltd.
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